Marketing Management -I

Rapid Changes have taken place in the global competitive environment. It is becoming a challenge for the organizations to acquire and build profitable relations with the customers. The majority view is that Marketing makes the difference in the success and failure of the organizations.

However, this requires a determined effort on the part of the entire organization to make this happen. Therefore, Marketing department needs to understand customers very closely and their purchasing patterns. Organizations need to create a customer-oriented culture. The first part of this course aims to understand that various concepts and processes which the students need to understand to formulate a winning marketing management strategy.